Show the assumptions
A useful result is one people can inspect. Boundaries, inputs, and data quality belong beside the score.
About / why this work exists
Sustainability claims need better evidence.
Green Means Go helps farms and food facilities turn operational knowledge into a traceable life-cycle assessment without hiding the method behind the result.
Our mission
Make rigorous assessment practical at the point of decision.
Most environmental data starts with ordinary records: fertilizer rates, fuel use, electricity bills, yields, water, and transport. We bring those records into a consistent model so teams can see what drives impact and where better information is needed.
“The score is the summary. The real value is understanding what moved it.”
What guides the product
Three principles,
used as tests.
Respect the region
Electricity, water pressure, yields, and practices change by place. The model should acknowledge that.
Design for the operator
Professional assessment should be usable by the people who hold the knowledge, not only by specialists.
Two connected pathways
Follow impact through the value chain.
Available now
Farm pathway
From field activity to farm footprint
Record crop production, livestock, inputs, irrigation, energy, transport, and management choices in one workspace.
Available now
Facility pathway
From incoming material to finished product
Trace energy, water, material losses, packaging, and processing steps across a production facility.
Research provenance
Developed at McGill University.
Green Means Go is developed at the Sustainable Agrifood Systems Engineering Lab (SASEL), where agricultural engineering, environmental science, and digital tools come together. The assessment approach is grounded in the principles of ISO 14040 and ISO 14044.
Visit the SASEL labBuilt in the open, improved with users
Help shape a better assessment tool.
Green Means Go improves with the people who use it. Field feedback helps us sharpen the questions, regional data, and results.
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